Free checklist

SEA Startup Fundraising Checklist

A practical pre-seed and seed readiness check for founders preparing investor outreach in or from Southeast Asia.

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Fundraising readiness checklist

1. Wedge: Can we name the first customer segment and painful workflow in one sentence? 2. Insight: Can we say what we believe about this market that is not generic? 3. Founder-market fit: Can we explain why this team has earned the right to see the problem early? 4. Proof: Do we have one concrete signal from users, revenue, pilots, waitlist quality, or usage? 5. Market path: Can we show how the first wedge expands into a larger regional or global opportunity? 6. Distribution: Can we name the first repeatable channel or unfair access loop? 7. Milestone: Is the raise tied to a specific next proof point, not just runway? 8. Investor email: Does the first note say what changed, why this team, why now, and the specific ask? 9. Memo: Can a reader repeat the problem, wedge, proof, and next milestone after one read? 10. Risk: Have we named the riskiest assumption and how the next round of work will test it?

Investor narrative

A fundraise gets easier when the story is testable.

Wedge
Name the first segment instead of describing the whole market.
Insight
Make the non-consensus belief specific enough to debate.
Fit
Connect founder-market fit to customer access and learning speed.
Proof
Lead with the strongest signal you have, even when it is early.
Ask
Tie the round to the next milestone an investor can underwrite.

Full kit

Turn the checklist into investor-ready materials.

The $5 SEA Founder Narrative Sprint Kit includes the full scorecard, founder-market fit prompt set, one-page investor memo template, and cold, warm, follow-up, and post-meeting email language.

Buy for $5 View free tools