Free sample

Founder Narrative Scorecard

A 5-minute check for the parts of an early-stage fundraising story that investors usually test first.

Score the story

Five signals before the deck goes out.

Score each area from missing to sharp. The full kit expands this into a 40-point scorecard, memo template, and investor email drafts.

Non-consensus market insight

The company starts from a specific truth about the market.

Founder-market fit

The founder has earned access, taste, or urgency in the problem.

First market wedge

The first customer segment is small enough to win and large enough to matter.

Proof that changes conviction

The next milestone would make the company meaningfully more fundable.

Investor email clarity

The first note says what changed, why this team, and why now.

Pressure-test prompts

Five questions that expose vague narratives.

Use these before rewriting the deck, memo, or first investor email.

01

What does your market believe that you think is wrong or incomplete?

02

Why are you unusually close to the customer, workflow, or constraint?

03

Which first customer segment can make the company look inevitable?

04

What proof would make a skeptical investor change their mind?

05

What one-line reason should make the investor reply this week?

Full kit

Turn the score into a sharper investor story.

The $5 kit adds the full scorecard, founder-market fit prompts, a one-page investor memo template, and email language for cold, warm, follow-up, and post-meeting outreach.

Founder Narrative Scorecard 40 pts
Founder-Market Fit Prompts 20 questions
One-Page Investor Memo template
Investor Email Templates 4 drafts