Start with the wedge
Name the customer, urgent job, and market shift before the product detail.
Free fundraising tool
Pitch deck narrative outline for SEA founders.
Copy a 10-slide storyline that keeps the deck focused on customer wedge, founder-market fit, proof, and the next financing milestone.
Built for pre-seed and seed rounds
Use it before writing slides, then pair it with the paid
scorecard, memo, prompts, and investor emails when you want the
full narrative workflow.
Deck logic
Sequence the story investors need to underwrite.
A strong early-stage deck is not a product brochure. It should make the investor believe a specific wedge can become a larger company, and that this team has unusual proximity to that path.
This outline keeps the first version tight, evidence-led, and easy to revise before a call.
Show proof in order
Move from customer pain to usage, revenue, retention, or pipeline evidence.
Make the raise concrete
Tie the ask to one or two milestones that change the company's risk profile.
Copy template
10-slide deck outline.
Replace the bracketed notes with your company specifics. Keep each slide to one main claim before adding design.
1. Title [Company] helps [specific customer] achieve [urgent outcome] in [market]. Include: logo, one-line wedge, founder names, date. 2. Customer pain [Specific customer] currently handles [job] with [old workflow]. Cost of delay: [money, time, risk, lost revenue, compliance, churn]. 3. Market shift Why now: [regulation, platform change, distribution shift, buyer behavior, cost curve]. Why SEA matters: [local nuance, fragmentation, payments, logistics, language, regulation, trust]. 4. Product wedge The first product solves [narrow painful job] for [beachhead segment]. Show the workflow before and after. 5. Proof Current evidence: [usage, revenue, pilots, LOIs, retention, conversion, waitlist, customer quotes]. Best proof point: [one metric or story that changes conviction]. 6. Founder-market fit Why this team sees the problem earlier or executes better: - [lived experience] - [customer access] - [technical or distribution edge] 7. Business model How money flows: - Buyer: [who pays] - Pricing: [current or planned] - Expansion path: [how accounts grow] 8. Go-to-market First repeatable channel: [founder-led sales, partnerships, community, outbound, embedded distribution]. Near-term target list: [specific customer type or named segment]. 9. Market ambition Start with [beachhead]. Expand to [adjacent segment]. Long-term category: [what this can become if the wedge works]. 10. Raise and milestone Raising: [amount] to reach [specific milestone] by [date]. Milestone should prove: [repeatable acquisition, retention, gross margin, revenue scale, regulatory approval, product reliability]. Ask: [intro, next meeting, diligence item, customer reference].
Full workflow
Turn the outline into investor-ready language.
The $5 SEA Founder Narrative Sprint Kit packages the scorecard, founder-market fit prompts, one-page memo template, and investor email language that sit behind this deck outline.
Checkout issue? Email Tim and include what happened.