Wedge and market path
- Your first market is narrow enough to win.
- The starting customer has urgent pain or high willingness to switch.
- You can explain how the first wedge expands into a larger company.
- The local or regional complexity strengthens your advantage.
- You can name the first proof point that would change investor conviction.
- 0 points: missing or unclear
- 1 point: present but generic
- 2 points: specific, credible, and sharp